Social Media truly is taking over the world and every industry can benefit from this online tool. It is a great way to network within your industry remotely, grow an audience of people interested in your work and it can even help you to land your dream job!
So, you want to start taking your social media seriously as a Chef but not sure about where to start? We have come up with a few tips that should help you along the way.
Create Visual Content
Social Media is a very visual platform, whatever you post to a platform, it needs to catch people’s eyes and make them want to read or see more. Your challenge is to stop people scrolling and make them actually look at your content.
Images are the perfect way to do this, great photos of well-presented dishes – you can’t go wrong with this on social media. This is the type of content that goes viral: new, interesting food that looks amazing. After all the saying is “we eat with our eyes first” and that also relates to imagery of food. Food is an important part of everyday life and people are thinking about it most of the time, you need to use this to your advantage.
Although some people may not see blogging as a form of social media, it is such an amazing and shareable form of content that it is something you need to consider. Sharing your blogs on social media will not only get traffic to your blog but it will also encourage engagement and discussion about your posts. You could blog about any aspect of being a chef from recipes to your experience working as a relief chef.
Tips and Tricks
Everyone loves to feel like they’re getting insider knowledge into an industry especially if they are enthusiastic about your industry. Try posting about your top tips and tricks, these could be your tips for using a certain ingredient or piece of equipment or even how long it takes to boil the perfect egg.
Engage, Engage and Engage more
If you want to grow your social media following you need to start engaging with your followers but also your peers within the industry. Engaging with your followers is crucial to keep them loyal but this will also encourage them to share your posts which in turn will help to grow your following.
Engaging within your industry on social media holds so much opportunity for your career development and creating connections within the industry. There may be a time where you need advice from one of these people or they could even be the one interviewing you for your dream job. Make a good impression from the outset and give encouragement to their social accounts as well.
This could arguably be the most important part to posting on social media and that is posting consistently across all of your channels. Regular and frequent content is essential to being seen on social media, posting 4 times a day to Facebook and Twitter may seem a lot but compared to the rest of the industry it is nothing and really you should be posting more.